Advertisement: Advertising and Personalize Project

Topics: Advertising, Creativity, Communication design Pages: 69 (17206 words) Published: June 12, 2013
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PROJECT REPORT ON
Creativity in Advertisement with respect to Various advertisements agency BY MBAHOTSPOT.COM

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Content 1. ADEVERTISEMENT
1.1 Origin of advertising 1.2 Impact of advertising 1.3 Role of advertising in marketing mix. 1.3 Advertising and elements of marketing mix 1.4 AIDA Formula in Advertising 2. ADVERTISING AGENCY 2.1 What advertising agency represent? 2.2 Preference for advertising agency: 2.3 Selection of an Advertising Agency: 3. ADVERTISING CAMPAIGN: 3.1 What does it mean? 3.2 Requirement of advertising campaign 3.3 Factor influencing planning of an advertising campaign: 3.4 Procedure for planning advertising campaign: 3.5 The objectives of advertising campaign include: 4. CREATIVITY IN ADVERTISING 4.1 Facts of creativity in advertising Significance of creativity in advertising: 4.2 Impact of Creative advertising: 4.3 Process of creativity Steps to be follow in Creativity process: 4.4 Creative strategy Aspects of Creative strategy: 4.5 Foundation of creative ideas:

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5. INNOVATION IN ADVERTISING 5.1 Online Advertisement 5.2 Cinemas as a tool of Advertisement 6. INFLUENCE OF FAMILY IN ADVERTISING 6.1 Changing role of woman in advertising 6.2 Kids rock the advertising world 6.3 Men‟s role in advertising 6.4 Animation in advertisings 7. DEGREE OF DIFFERENCE OF ADVERTISING IN REGIONS & MARKETS 7.1 Humor versus dance 7.2 Adapting to cultural difference 7.3 Cultural gap narrowing 7.4 Creativity in rural advertising 8. OTHER ASPECT OF ADVERTISING 8.1 Creative audio advertising 8.2 Colors in advertising 8.3 Creativity on a particular day 9. SURVEY FOR CREATIVE ADVERTISING:9.1 Why Surf Excel advertising was the most popular? 9.2 What was so special in the DNA‟s outdoor advertising? 10. UNCREATIVE ADVERTISING OF BIG BRAND 11. CONCLUSION 12. BIBLIOGRAPHY.

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* CHAPTER 1. *
ADVERTISING. 1.1 Origin of advertising
The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed and naming what he had to sell in the local market place.

As an instrument of marketing, advertising was an effective through multiple sales people...
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