Advertising

Topics: Advertising, Infomercial, Marketing Pages: 2 (387 words) Published: July 6, 2013
What is Advertising or advertizing
Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Types Of Advertising

1 Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. 2. Television advertising / Music in advertising:Advertising Made in the television while the breaks are known as television advertising 3. Radio advertising: Radio advertising is a form of advertising via the medium of radio. 4. Online advertising: Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers 5. Product placements

Covert advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand

Competitive Advantage
Advertising can have a large impact on new businesses by creating large barriers to entry in established markets. Well-known companies with large advertising budgets and market-wide name recognition can have a significant competitive advantage over fledgling competitors. Companies with large budgets can also create counter-campaigns to negate the effects of new companies' advertising efforts.

Advertising and its impact
There was a time in 60s and 70s when the main target audience of advertisers were house-wives but this gave way to youth being the target of the ads. The focus then shifted to children, which continues even today. Today, children can be seen in ads which are not at all child-products Even in an advertisement of Maruti Esteem two children were shown comparing whose daddy has the bigger car. "In fact, today 84% of parents take their children along with them when buying products which are not child-products – simply because children have a big...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Advertising to Children Essay
  • Advertising Print Essay
  • Essay on Media of Advertising
  • New Trends in Advertising Essay
  • ADVERTISING Essay
  • Advertising Essay
  • Advertising Essay
  • Advertising Essay

Become a StudyMode Member

Sign Up - It's Free