Advertising

Topics: Advertising, Marketing, Communication design Pages: 42 (3506 words) Published: May 7, 2014
PROJECT REPORT ON

Creativity in Advertisement with respect to various advertisements agency

Contents

ADEVERTISEMENT

Origin of advertising

Impact of advertising

Role of advertising in marketing mix.

Advertising and elements of marketing mix

AIDA Formula in Advertising

ADVERTISING AGENCY

What advertising agency represent?

Preference for advertising agency:

Selection of an Advertising Agency:

ADVERTISING CAMPAIGN:

What does it mean?

Requirement of advertising campaign

Factor influencing planning of an advertising campaign:

Procedure for planning advertising campaign:

The objectives of advertising campaign include:

CREATIVITY IN ADVERTISING

Facts of creativity in advertising

Significance of creativity in advertising:

Impact of Creative advertising:

Process of creativity

Steps to be follow in Creativity process:
4.4 Creative strategy Aspects of Creative strategy:
4.5 Foundation of creative ideas:

INNOVATION IN ADVERTISING

Online Advertisement

Cinemas as a tool of Advertisement

INFLUENCE OF FAMILY IN ADVERTISING

Changing role of woman in advertising

Kids rock the advertising world

Men‟s role in advertising

Animation in advertisings

DEGREE OF DIFFERENCE OF ADVERTISING IN REGIONS & MARKETS

Humor versus dance

Adapting to cultural difference

Cultural gap narrowing

Creativity in rural advertising

OTHER ASPECT OF ADVERTISING

Creative audio advertising

Colors in advertising

Creativity on a particular day

SURVEY FOR CREATIVE ADVERTISING:-

Why Surf Excel advertising was the most popular?

What was so special in the DNA‟s outdoor advertising?

UNCREATIVE ADVERTISING OF BIG BRAND

CONCLUSION

BIBLIOGRAPHY.

* CHAPTER 1. *

ADVERTISING.

1.1 Origin of advertising

The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousands of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed and naming what he had to sell in the local market place.

As an instrument of marketing, advertising was an effective through multiple sales people reaching many people at one time. Then it had used the media as a tool.

The American marketing association defines advertising as “any paid form of non-

personal presentation and promotion of ideas, goods or services by an identified sponsor”.

Advertising doesn’t change the physical properties of the product but then also it is the

most compulsory expense for creating demand for the product.

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1.2 Impact of advertising

Advertising plays an important role in today‟s competitive business world. It provides benefits to Manufacturers, Retailers, Customers, Salesman and Society as well.

 Introduces a New Product:

Advertising is used to introduce a new product in the market. It helps to compete with establish brands and, thereby, ensures the survival and success of new product.

 Creates Demand for Product:

Advertising creates demand for the product. Advertising spread information about the product or services and makes consumers aware about it through various mass media which makes positive effect on the mind of the people and create demand for the product.

 Expand Market:

It helps in expanding local markets, to national level and even to international level. Trading at national and international level is impossible...
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