PROJECT REPORT ON
Creativity in Advertisement with respect to various advertisements agency
Origin of advertising
Impact of advertising
Role of advertising in marketing mix.
Advertising and elements of marketing mix
AIDA Formula in Advertising
What advertising agency represent?
Preference for advertising agency:
Selection of an Advertising Agency:
What does it mean?
Requirement of advertising campaign
Factor influencing planning of an advertising campaign:
Procedure for planning advertising campaign:
The objectives of advertising campaign include:
CREATIVITY IN ADVERTISING
Facts of creativity in advertising
Significance of creativity in advertising:
Impact of Creative advertising:
Process of creativity
Steps to be follow in Creativity process:
4.4 Creative strategy Aspects of Creative strategy:
4.5 Foundation of creative ideas:
INNOVATION IN ADVERTISING
Cinemas as a tool of Advertisement
INFLUENCE OF FAMILY IN ADVERTISING
Changing role of woman in advertising
Kids rock the advertising world
Men‟s role in advertising
Animation in advertisings
DEGREE OF DIFFERENCE OF ADVERTISING IN REGIONS & MARKETS
Humor versus dance
Adapting to cultural difference
Cultural gap narrowing
Creativity in rural advertising
OTHER ASPECT OF ADVERTISING
Creative audio advertising
Colors in advertising
Creativity on a particular day
SURVEY FOR CREATIVE ADVERTISING:-
Why Surf Excel advertising was the most popular?
What was so special in the DNA‟s outdoor advertising?
UNCREATIVE ADVERTISING OF BIG BRAND
* CHAPTER 1. *
1.1 Origin of advertising
The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousands of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed and naming what he had to sell in the local market place.
As an instrument of marketing, advertising was an effective through multiple sales people reaching many people at one time. Then it had used the media as a tool.
The American marketing association defines advertising as “any paid form of non-
personal presentation and promotion of ideas, goods or services by an identified sponsor”.
Advertising doesn’t change the physical properties of the product but then also it is the
most compulsory expense for creating demand for the product.
1.2 Impact of advertising
Advertising plays an important role in today‟s competitive business world. It provides benefits to Manufacturers, Retailers, Customers, Salesman and Society as well.
Introduces a New Product:
Advertising is used to introduce a new product in the market. It helps to compete with establish brands and, thereby, ensures the survival and success of new product.
Creates Demand for Product:
Advertising creates demand for the product. Advertising spread information about the product or services and makes consumers aware about it through various mass media which makes positive effect on the mind of the people and create demand for the product.
It helps in expanding local markets, to national level and even to international level. Trading at national and international level is impossible...
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