What are advertising agencies?
An advertising agency is a service based business dedicated to creating, planning, and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.
Why would a business hire an advertising agency?
For a business to capture audiences and potential customers, it needs to effectively advertise its products and services. If done the right way, advertising can optimize exposure while reducing the company’s marketing expenses. A business may offer excellent goods and services. However, the management may be unsure on how to market their offerings effectively. Even if they have their own marketing team, they will most likely be biased when it comes to their marketing beliefs. An advertising agency is commissioned to find and implement methods to effectively market a client’s products or service. These services can range from simple graphic design to full-fledged multi-media marketing campaigns. It focuses on its client’s aims and sees to it that the goals will be achieved without delays.
What do they offer?
Advertising agencies offer:
A full service where they handle all elements of a client’s advertising or promotional campaign. Limited service where the client retains some responsibility for advertising campaigns and the agency deals with the specialist elements of the campaign.- The type of service selected by the organisation will depend on their budget and needs. A full service option is expensive but ideal when money is not an issue and the firm do not have time, to carry out promotional activities. Limited service is useful when budgets are limited or the firm wants to use an agency that is experienced and successful in a particular advertising activity.
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