Advertising and Marketing Using Social Media - Itunes

Topics: Marketing, ITunes, Twitter Pages: 4 (1529 words) Published: March 10, 2013
Advertising and Marketing Using Social Media
iTunes, also known as the iTunes Store, is a leading online store for digital media and online software. Apple Incorporation operates the store. Apple inc. is a leading computer manufacturer and marketer. The store opened in 2003 to become the major music vendors and online music provide in the United States. In the recent past, the store has been offering millions of e-books, videos, songs, and applications. The success of iTunes is attributed to its business strategy and ability to market itself online. The method of doing business is rather integrative such that it reduces the costs usually incurred in operations. This report explains the iTunes advertisement strategy and continued engagement of various social media such as Twitter and Facebook. iTunes Social Site Marketing Tools

iTunes music store has been on the frontline to market and advertise its products using different social sites. The use of sites such as Facebook and Twitter has remained essential towards promoting the success of the music store. The first marketing tool used by the company is the iTunes Facebook application. This is also the same strategy for Twitter. The tool has been critical because it ensures more people can download the application and use it to purchase products such as software, music and e-books from the store (Yoffie, 2010, p. 13). This has ensured the marketing process is successful at iTunes. In the recent past, Facebook has become a leading digital media store whereby different marketers can promote their products and applications. The store is also using a marketing page for Facebook. There is also the use of specific product pages whereby the company markets its products to the targeted customers. The use of these pages and applications has remained effective towards the stores successful marketing for its products and software applications. Advertisement Methods

Different social sites such as Facebook,...

Bibliography: Soskin, D 2010. Net Profit: How to Succeed in Digital Business, Longman, London.
Tan, P 2009. Success with online retailing: For Small Businesses, John Wiley and Sons, New York.
Yoffie, D 2010. Apple Inc. in 2010. Harvard Business School, Vol. 7, No. 10, pp. 1-25.
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