Advertising and Reality Shows

Topics: Advertising, MTV, Television Pages: 2 (476 words) Published: August 30, 2013
QUESTIONNAIRE
I am XYZ of TYBBA from Prof. V.B.Shah Institute Of Mgt. I am conducting research for study purpose. I assure you that your identity will not be disclosed and information provided by you will be kept purely confidential. *STATEMENT OF PROBLEM :-

Analysing the behaviour of consumers while purchasing product after watching the advertisement of products in their favourite shows. *QUESTIONS :-
1.)Which tool do you prefer most for entertainment?
(a.)Radio (b.)Newspaper (c.)T.V. (d.)Internet
*If T.V. then…..
2.)At what time do you like to watch T.V.?
(a.)Morning (b.)Noon (c.)Evening (d.)NightO
3.) Do you like to watch advertisements while watching T.V. ? (a.)Yes (b.)No
3.)Which type of shows do you watch?
(a.)Serials (b.)News (c.)Sports (d.)Reality shows
4.)Are you interested in watching reality shows?
(a.)Yes (b.)No
5.)Which channel do you prefer for reality shows?
(a.)Zee (b.)[v] (c.)Star plus (d.)Sony (e.)Other{specify}

6.)Which is your favourite reality show?
---------------
7.)Who is your favourite anchor?
8.)On what basis he/she is your favourite anchor? Give rating to your anchor. 5:-Excellent, 4:-v.good, 3:-Good, 2:-Better, 1:-Worst
QUALITIES| 1| 2| 3| 4| 5|
Smartness of anchor| | | | | |
Style Statement| | | | | |
Speech/Voice| | | | | |
Talent| | | | | |
Humour| | | | | |

9.)Who is your favourite judge?
---------------
10.)On what basis he/she is your favourite judge?
5:-Excellent, 4:-v.good, 3:-Good, 2:-Better, 1:-Worst
QUALITIES| 1| 2| 3| 4| 5|
Judging Style| | | | | |
Honesty| | | | | |
Partiality| | | | | |
Style Statement| | | | | |

11.)Do you agree that advertisements should be given in reality shows? (a.)Yes (b.)No
12.)Would you like to prefer the product advertised in reality shows? (a.)Yes (b.)May be yes (c.)May be not (d.)No
13.)Would you like to use the product...
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