Advertising Effects On Young People

Topics: Youth, Young, Childhood Pages: 4 (1128 words) Published: July 11, 2014
Effects of Advertising on American Youth

Advertising on American youth has changed somewhat in the last ten years. Today's youth, mostly between the ages of 15-18, see an advertisement on television, or the internet and they want to try it , have it, or even steal for it because they desire it. Take alcohol advertisements for instance. Alcohol advertisements are more complex and appealing to today's youth than they were ten years ago. The effect of these alcohol related advertisements, cause our youth to try just a little sip or worse drink to many. Because our youth today don't understand the effect of alcohol on them, they get behind the wheel of a vehicle and either cause an accident where they hurt or kill themselves or they hurt or kill someone else. Alcohol advertisements were not as appealing ten years ago as they are today. Really all you would see were a few beer advertisements and the "Drink Responsibly" at the end of it. Honestly, who really drinks responsibly these days? I don't believe that our American youth does or there would not be that many drunk driving accidents involving our youth. As far as technology advertisements, they are just as bad. The effects of these advertisements are a hundred times worse on today's youth than they were ten years ago. Therefore, the effects of advertising on today's young population has increased the potential for success, however there is still non-targeted advertisement that reaches out to today's American youth in a potentially negative perspective.

Television is the dominant way to advertise to American youth because that is what our youth spends most of their time doing. By searching online for evidence that could support this, I found these statistics from thinkbox.tv:

"Ages 15-24 spend 43% of their time watching television. Young people particularly like commercial television, which accounts for 76% of ages 16-34. Commercial television reaches 62% of the 16-34 population every day, 89% every week,...
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