Advertising in sport everywhere you look
Pure and simple. My brother loves the game of hockey. He doesn’t care about all the media and advertising surrounding the game, he just simply loves the sport. Tonight he’s going to a New Jersey Devils hockey game purely for the love of the game. He’s going to wear his Reebok, New Jersey Devils jersey and go to the Prudential Center to see the game. The Prudential Center is located near the new Red Bull Park and not far from the Izod Center, which until recently, was known as Continental Airlines Arena. As usual, he’ll park his car in the Ford Lincoln Mercury Parking Lot and proceed past the Verizon Tower to get to the PNC Bank Tower. He’ll proceed up the elevator past Lincoln Mercury Level 1 and give his Ticketmaster ticket to the attendant. He will then meet his friends near the Bud Light Goal Bar. Because he’s not 21 years old yet, he won’t be able to take advantage of the bar experience, but he’s sure to be thinking about the enticement at the entrance which reads “The red light is on! Time to hit the Bud Light Goal Bar. Occupying an expansive area on the north end of Prudential Center on Lincoln Mercury Suite Level One, the Bud Light Goal Bar offers fans a hip, modern bar atmosphere overlooking the ice. The Bud Light Goal Bar features dozens of flat screen televisions, so while you and your guests enjoy a cold one, you are guaranteed to see all the action.” Next, he will take the elevator up one flight to the Ford Level 2 seating area and buy a program before he gets settled into his seat. If he’s thirsty, he can buy a drink that comes in a Coca Cola cup, even if it’s not Coca Cola. The game will begin soon after the TV advertising time is done. As he waits, he will probably remove his NHL hat and peruse the Devils program to check the team’s statistics and information. Or, he can read about the best investment bank to use, or where to trade
stocks for a bargain price. He’ll find out where his...
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