Advertising Is Legalized Lying

Topics: Advertising, Tobacco advertising, Advertising agency Pages: 3 (920 words) Published: September 26, 2010
Are the advertised products as useful as they are presented to be? Furthermore, are the advertisements trustworthy at first place? Inquiries like these that we need to consider before buying anything we’ve seen in ads. Advertisements are often placed anywhere an audience can easily or frequently access visual, audio and printed information. Most of the potential consumers look at the products offered by the media and assume that these items would be effective and useful. Moreover, people who create the ads have realized the guaranteed impact of showing young and attractive commercial faces on the audience. Ads that deceive the purchasers should be avoided.

Some software plays very important role in deceiving people on magazines, Adobe Photoshop is one of them. It is an advanced application and has many purposes in the world of advertising technology. This tool is used mostly in the advertisement industry for retouching images. Cover Girl magazines are the perfect example. They always display women with perfection on their face, which is a result of the magazines being edited by the software such as Adobe Photoshop. Women are familiar with Cover Girl magazines ads’ delivering beautiful women, who wear cover girl cosmetics, come in all shades and sizes. The pages of the magazine plaster faces of people who look flawless. I believe these perfect faces would not look like what it looked like before they retouched it. However, this means that the advertisement gives a fake picture of a person, and therefore deceives people by signifying that using Cover Girl product could make them as perfect as the cover magazine girls.

Advertisers usually hired quality models to be employed in advertising. An advertisement on the television, such as Cross Crunch, shows how to achieve a beautiful abs quickly. This advertisement uses a fantastic, good-looking, energetic and young model face. According to me, the criteria for which she was hired were her perfect body...
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