Advertising Print

Topics: Advertising, Ethics, Infomercial Pages: 60 (13666 words) Published: March 1, 2014
ACKNOWLEDGEMENT
It is my great pleasure to take this opportunity to acknowledge the contribution of number of people who helped me in successful completing of this project.
Firstly I would like to express my heartily gratitude and sincere thanks to Mr. Agarwal Sir for allowing me to do this project and gratefully acknowledge the contribution by him without his support and valuable suggestion this project could not be successful.

I offer my heart self regards to Mrs Aradhana Albert for her continuous guidance, monitoring and informal discussion which become light for me in the entire duration of this project in overcoming the barrier and reaching this stage.

Finally I am sincerely thankful to others who have directly or indirectly helped
me
in
the
completion
of
the
project.

(SHILPA JINDAL)

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PREFACE
The title of my project is ETHICAL ISSUES IN ADVERTISING.
Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor

So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions.
As now a days advertisements have a very great impact on the consumer’s behavior; it plays very important role in our Indian economy directly or indirectly. so if it become unethical it leads our society in wrong direction.

To overcome these problems certain ethical standards are set up by the government and I want to throw a light on this only.
As it is a very wide field so here I am restricted to the electronic media only. We have to think about this unethical problem and this wrong presentation of business. So that we can give good ethics to our youngsters.

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EXECUTIVE SUMMARY
TITLE
The title of the project is “ETHICAL ISSUES IN ADVERTISEMENT”. Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor.

INTRODUCTION
Advertising plays an important part in our everyday lives as it enables us to choose between different ranges of products. These products are promoted through different types of advertisements and cater to all types of markets. On the other hand advertising is plagued with social and ethical issues as it results in over consumption and waste of resources. Advertising creates an environment where it abuses certain values and interests that are not universally agreed upon. For example in 2001 Yves Saint Laurent launched a fragrance called ‘Opium which featured a naked model. This stirred controversy and people found it offensive and sex was being used openly to promote a perfume. For a fashion magazine the advertisement was fine but for billboards it was inappropriate and some social groups found it morally and ethically wrong. Some times advertising draws mixed response from the public, while sometimes it becomes controversial.

SCOPE AND OBJECTIVE OF STUDY
Many advertisements are designed to generate increased consumption of those products and services through the creation and reinvention of the "brand image”. For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet, carrier bags and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.

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Advertising is a powerful communication force, highly visible and one of the most important tools of marketing communication that helps to sell products, services, ideas and images etc. Many believe that advertising reflects the need of the times. Whether one likes it or not,...
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