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This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2009) An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.
elow you will find four advantages of advertising agencies:
Several business owners will turn to an advertising agency because of their expertise and specialized knowledge. Especially small businesses, they might not have their own marketing department and would need the expertise that an agency can provide. Most ad agencies will have business contacts such as researchers, media buyers, artists, film makers and other important experts that can help you with your advertising campaign. One important thing to keep in mind is to make sure when you are researching for advertising agencies to hire is that some only work in online advertising, so it is important that you know what type of advertising you are interested in before choosing an agency.
2. Saving Time
When you hire an advertising company for your business you will save a lot of valuable time. This means that your employee’s do not need to spend the time to develop an ad campaign especially if you do not have the staff that is dedicated to advertising work.
3. Saving Money
You might have doubts in hiring an advertising agency because of the expenses, but you need to understand that an ad agency can save you money in the end. Also some agencies are given discounts from publishers, radio and TV stations so they would give your business cheaper rates. Ad agencies can easily redesign ads so they are more effective while also taking up a smaller amount of space which will save your company more money.
4. Brand Development
Even if you are a well established company, developing a brand can be an extremely complex task. This is where the advertising agency would come in and help you with the process by developing logos and advertising that will help your company brands awareness. They will also be able to provide you with research that will help you understand what target would be most effective in the market. The agency will also help you design your ads for individual media so you can get the most effective advertising from each market.
The Advantages of a Advertising Agency
By Chris Joseph, eHow Contributor
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For small businesses to thrive, especially in a tight economy, it is beneficial to be recognized in the marketplace and to differentiate themselves from the competition. One way to accomplish this is through the use of advertising. An advertising agency can work with a business to develop a campaign that can help create name and brand recognition to potential customers. Other People Are Reading
What Are the Benefits of Using an Advertising Agency?
The Disadvantages of Using an Advertising Agency
1. Developing Campaigns
An advertising agency will work with the business to develop a campaign. This can involve everything from coming up with a promotional theme, determining the proper media to use, creating the ads, and even negotiating the prices for purchasing the advertising with the various media. This can be extremely beneficial to the business owner who has little or no advertising knowledge or has only used one type of media. Creative Expertise
While business owners may be experts in their particular field, they may possess little or no knowledge of what makes an effective,...
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