Advertising Regulations

Topics: Advertising, Federal Trade Commission, Consumer protection Pages: 2 (687 words) Published: June 28, 2015
May 26, 2015
Advertising Regulations

In the article that I read it was talking about the federal trade commission and how they are enforcing the truth in advertising laws. The FTC is forcing everyone that advertises on the internet, radio, billboards, etc, they have to make sure that it is legitimate and truthful. They cannot advertise anything that is untrue or unfair that would involve ripping consumers off of their hard earned money. Advertising plays an essential and big part in all market economies. It stimulates growth and innovation, encourages competition and increases consumer choice. It is a swift and efficient means of making consumers aware of product innovations and keeping them informed of the range, nature and quality of the products available to them. Advertising is an important element in maintaining or increasing market share and vital to the introduction of a new product or the improvement of an existing one. For example, a product campaign can now use data on website browsing behavior to identify the subset of consumers who are likely to respond to an ad. This large-scale collection of data has also heightened consumers’ concerns about their privacy. As a result, governments around the world are considering new privacy regulations designed to restrict the collection and use of customer data by firms. Nowadays, advertising is a very big business. Very often, it is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers. Most consumers are looking to find products at a cheaper price. If you don't know where to look, that means doing your research to see where to go. Watching television, reading billboards, listening to the radio or even walking inside stores to compare prices. However, when shopping online the one time you make a purchase, you forever get emails wanting you to try this or buy this. On an article I read...
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