Advertising Trends

Topics: Advertising, Marketing, Mobile phone Pages: 5 (393 words) Published: June 14, 2013
QUESTIONNAIRE

❖ Has the advertising scenario changed in India in recent times?

❖ What are the emerging patterns, concepts and paradigms in the advertising industry?

❖ How has Internet in your opinion changed the rules of marketing and communication and the associated dynamics of the market place?

❖ Advertising on mobile phones has also become quite popular recently. What are your views on this?

❖ Is in store merchandising programs becoming as popular as Internet or mobile phones?

❖ Retro advertising has gained popularity in TV commercials, ad jingles, and print ads, what are your views on this?

❖ Critics have argued against retro advertising because of lack of innovation. Do you feel the same?

❖ Many companies are opting for product placement rather than having separate commercials. Any specific reason for this change?

❖ Can product placement in movies or serials be deceptive and distracting?

❖ Has surrogate advertising picked up in India like in the international countries?

❖ What new media methods and models can sponsorers and advertisers use to build a lasting emotional connection with their brands?

Exhibit 1.13

SECTION ONE:

ADVERTISING AN OVERVIEW

CHAPTER 1: INTRODUCTION TO

ADVERTISING

1. Defining Advertising
2. Features of Advertising
3. Active Participants in Advertising
4. Benefits of Advertising

CHAPTER 2: MARKETING MIX AND

COMMUNICATION

1. Advertising as an element of marketing mix

2. Advertising as a tool of Integrated Marketing Communication

CHAPTER 3: ADVERTISING PLANNING

FRAMEWORK

3.1 Target Marketing

3.2 Advertising Planning Framework

CHAPTER 4: TRADITIONAL MEDIA IN

ADVERTISING

1. Television

2. Press

3. Radio

4. Outdoor advertising

4.5 In-store advertising

4.6 Direct marketing

SECTION TWO:

NEW APPROACHES IN ADVERTISING

CHAPTER 4: NEW MEDIUMS USED IN

ADVERTISING

1. Internet

2. Mobile advertising

3. Advergames

4. Retro advertising

5. Surrogate advertising

6. Product placement

7. Ambient advertising

CHAPTER 5: ADVERTISING IN THE NEW

AGE MEDIA- A BIRD’S EYE VIEW

1. Interview with Mr. Sameir Amritwar
2. Interview with Mr. Nagesh .S
3. Interview with Mr. Vijay Iyer
4. Interview with Mrs. Gita Sashidharan

CHAPTER 6: ANALYSIS &

RECOMMENDATIONS

1. Analysis

2. Recommendations

CHAPTER 7: THE CHANGING WORLD OF

ADVERTISING

7.1 Future of Advertising

7.2 Conclusion

ANNEXURE

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EXHIBIT 1.2

EXHIBIT 1.1
[pic] [pic]

EXHIBIT 1.3 EXHIBIT 1.4

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EXHIBIT 1.5

EXHIBIT 1.6

[pic]

EXHIBIT 1.7

[pic] [pic]

EXHIBIT 1.8EXHIBIT 1.9

[pic] EXHIBIT 1.11

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EXHIBIT 1.12
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