Airtel Advertising Options

Topics: Advertising, Mass media, Mobile phone Pages: 4 (728 words) Published: May 14, 2013
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The Media Ant » Discover & Buy Targeted Media Options in India

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Advertise with Airtel
Airtel is the largest telecom provider in India. It has many interesting media options that advertisers can use to convey relevant brand messages. You can access Airtel's entire database for marketing activities and use the entire gamut of advertising properties available with them. This is a great method to reach out to regional customer segments.

airtel advertising options
Quick links for Airtel Advertising options

Media options with Airtel
Interesting facts
Uniqueness of the media
Targeting examples
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Media options with Airtel

Mobile balance update notification
SMS / MMS to entire database of 140 mn non DND subscribers Voice call advertising
WAP portal advertising
Recharge cards advertising
Post paid bills advertising - physical as well as e-bills Advertising on dongles
Airtel DTH set top boxes

Interesting facts

59.2% of India has a mobile phone (as per census 2011)
87% growth rate for smart phones (2011 over 2010, CyberMedia research)

Uniqueness of the media

Humongous reach - high penetration and high usage
Possibility to micro target basis various filters - targeting basis context, time and behavior Frequency of messaging possible
Response tracking - messaging in the medium allows ability to track various reach and ROI metrics

Survey conducted among smart phone users

74% - “I don't leave the house without my smartphone” 70% - “My smartphone is good pass time while I'm waiting for train or bus” 68% - “My smartphone provides me with information which is relevant to me” 67%...
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