Assignment on Local Advertising of Bangladesh

Topics: Advertising, Television advertisement, Marketing Pages: 3 (810 words) Published: August 19, 2011
Local advertising refers to optimizing delivering ads according to the position of the recipient (client, user). It is used in geo marketing, local search through internet often fuels uses optimization for targeting the advertising. Advertising to a local merchant or business as opposed to regional or national advertising and placed at rates available to local merchants is known as Local Advertising.

Walton Group
Walton Hi-Tech Industries Ltd. (Walton HIL) is the pioneer of Refrigerator, Freezer, Air Conditioner and Motorcycle Manufacturing Technology in Bangladesh. R. B. Group (Mother Company) is the country's top business Group in electrical and electronics, Motorcycle, Electricity generating equipments and other household electrical & electronics appliances using the brand name WALTON giving the tag line “Avgv‡`i cY¨”. The company has been running its business with a great reputation since 1977. WALTON brand’s main products are different types of Televisions (CRT, LCD, and LED), DVD Players, Motorcycles, Refrigerators & Freezers, Microwave Ovens, Steam Ovens, Domestic and Industrial Generators, Manganese & Alkaline Batteries, Air conditioners and various types of necessary and useful home appliances etc. Walton Group is telecasting the high definition TV commercials using the famous faces of Bangladeshi showbiz world. All of their commercials are quite authentic examples of local advertising in terms of models, jingles, props, locations and products. In Walton Mobile Advertising they have used tribal people here and remote places like hills of Chittagong or sea beach of Cox’s Bazar to show the network connection power of the phone set. Its features like image clarity, capturing power, mp3 and FM radio options with Neo-RTMPS operation, flat platform and slim body of the phone set everything is described properly in the 40 seconds of the ad The jingle tune used in the ad does not sound irritating to the audiences’ ear and its high definition...
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