UG-ESAC Arts & Social Sciences
2012-13 Semester 2
Independent Writing Assignment
English for International Communications
|Critically evaluate whether communication is only valid if the message is acknowledged. Use communication models to justify your answer. | | | |Student Name: Jianghong Yuan | |ID 6511356 | |Module code: X10FCD | |I give permission for this paper to be used for future research and training purposes. | |Yes |
Critically evaluate whether communication is only valid if the message is acknowledged.
With the development of technology, a larger number of transmission channels have emerged which have resulted in communications becoming more frequent and complicated. This phenomena also brings about a new issue that ask whether communication is only valid if the message is acknowledged. “Valid” in this issue can be understood as the receiver, but not necessarily as the meaning intended by transmitter. “Only valid” means that the recipient understands as same meanings as by sender’s intention. “Acknowledged” means the receiver respond to the sender. According to several communication models, once a message is sent, then the communication has been established as intended by the sender even though the receiver has not responded. However, many critics point out that one communication is only successfully understood by both the transmitter and the recipient when the message is acknowledged. Therefore, communication is valid whether the receiver responds to the message or not, but it is not only valid if message is not responded to. This essay will focus on the relationship between acknowledged message and valid communication.
When the receiver does not need to respond to the message, the communication models usually assume that those communications are a one-way process. In other words, those models deem that the receiver can only passively accept information as the transmitter’s intention. One typical communication model put forward by Laswell(1948) which states five questions about Who says what in which channel and with what effect? When focus on those questions to analyze communication, it is solely concerned about the sender due to no questions being directly related to the receiver. In that way, the sender dominates the whole procedure and can strongly influence the receiver. The recipient is the role which can only passively receive information without disturbing this process. For instance, propagandists deliver speech to persuade people to support what they want to do. They make full use of every word to convey one purpose to the recipient. Thus, no matter how the receiver apprehends the messages, there usually close to the transmitter’s meaning. Another example which is more persuasive in today’s society is mass media. There have been a great increase in the use of televisions, magazine and radio broadcasts, which are the powerful tools in information transmission. Because this form of communication take place across time and space, the recipient actually hard to respond to the sender which can result in the receiver watches the message a few times to acquire the intended meanings of the sender. All the same, it has been shown that the recipient can have different meanings even...
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