Culturally Sensitive Marketing And Advertising

Topics: Social responsibility, Marketing, Corporate social responsibility Pages: 4 (987 words) Published: January 22, 2015
 A Report on Best Buy Culturally Sensitive Marketing and Advertising Best Buy Co., Inc. is considered to be the largest consumer electronics retailer in the world, which went bankrupt few years earlier due to various causes. However, the company has been striving hard to get back its old reputation and fame to which it became successful to a great extent. One of the reasons behind this is considered to be marketing or more specifically advertising of Best Buy. The company understands the need to create effective advertising in the present competitive market environment (Balmer & Illia, 2012). No doubt a company needs to improve its product line and quality of those products to capture customers and potential market. Besides this, it is equally important for firms to focus on the advertisement strategies to highlight own potentials and effectiveness and represent theses to the world by means of improved advertisement. The Company understands the local culture of the two nations and therefore develops its advertisement strategies according to it. This gives the company a competitive advantage of satisfying customers deeply-rooted to their culture (Balmer & Mukherjee, 2006). While adopting advertising strategies, the company Best Buy pays great attention to some of the key requirements like that of command for attention, showcasing the product benefits extensively, proving the benefits, persuading people to grasp the benefits, and finally call for actions  (Dawkins, 2005). The advertisement strategies are such that customers pay increased attention to the ads and within them inculcates the demand for the products. It clearly represents the benefits of the products so that customers may easily relate to the requirements. The company has made good use of the mobile marketing (Gandini, 2006). It has been undertaking all it can for better connection with the target customers through the mobile channel. The company has explored the increasing use of smart-phones and 3G...

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