Difference Between Internet Advertising and Newspaper Advertising

Topics: World Wide Web, Advertising, Newspaper Pages: 3 (872 words) Published: February 23, 2013
A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising, comics, coupons, and other printed media. Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live.

The Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked web pages and other resources of the World Wide Web (WWW).

Traditional print media such as newspapers and magazines are under pressure to compete with their equivalents on the Internet. Both kinds of outlets carry advertising and rely on it for revenues. Internet ads can be more dynamic and aggressive, while print ads can reach higher levels of visual quality. More important to the advertiser is the Internet’s better ability to measure consumer interest; the website tallies each page view, providing detailed statistics.

Print ads and internet ads both draw customers to business. Still, they may accomplish this in completely different ways. Does the content of an internet ad differ from a print ad? If so, why is this necessary? The objective is the same. Both internet and print ads use color to get the attention of the customer. Print ads use color and sometimes still photos to focus the reader’s attention to a certain...
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