Direct to Consumer Advertising

Topics: Pharmacology, Advertising, Pharmaceutical industry Pages: 2 (712 words) Published: October 20, 2010
Drug Companies and Direct-to-Consumer Advertising

In this paper, I would like to discuss drug companies and consumer related advertising. Many people do not think that drug companies do a good job on educating the consumer about the dangers involved with the using of their product. The reason for that way of thinking is in today’s society you see everyone doing things that are going to better benefit them or their company financially. Therefore, I am going to give my opinion on the subject, and a few quotes from others who also agree with me on this subject.

I want to begin my paper with a quote from an article I read “Direct-to-consumer advertising may not be giving big pharmacy such a big bang for their buck after all. Despite the billions spent on bringing drug marketing campaigns straight into patients' living rooms, such strategies have a modest effect at best—and in some cases, no effect at all.” David Cameron had that to say about, and I agree with him. Now days are so many ads on television and in magazines, that if you do not recognize the harm or side effects involved with a certain drug and or drugs then you should be at fault not the drug company. The Drug Company did their job letting you know the side effects and what could happen; now it is up to you the consumer to take all of that into account an make the decision whether or not to use or continue to use the drug. The reason I feel so strongly about this subject is that everyone is always trying to play the blame game when it comes to this issue. You took the drugs you should know the side effects. That is why after you see an ad on television you see the fine print at the bottom of the screen and they always say consult your doctor before use. I think if they wanted to make more money, they would not tell you to consult your physician to see if the drug is right for you. “In the first-ever controlled study measuring the effectiveness of pharmaceutical direct-to-consumer advertising...
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