Dissertation : an Overview of Political Advertising in Indonesia

Topics: Susilo Bambang Yudhoyono, People's Representative Council, Advertising Pages: 47 (13084 words) Published: February 19, 2013
An overview of political advertising in Indonesia: Measuring the effectiveness of printed advertisement in political campaign in general election 2009.

By Isnanda Sofman Johara 108020380 Bachelor of professional communication, majoring in Advertising


Table of Contents
Declaration Abstract Acknowledgement List of figures List of tables List of abbreviations 4. 5. 6. 7. 8. 9.

Chapter 1 1.1 Introduction 1.1.1 A brief history of political campaign in Indonesia 2009. 1.1.2 Political advertising and political public relations. 1.1.3 The trends of political campaign in Indonesia. 1.1.4 Major political parties in Indonesia. 1.2 Research Questions 1.3 Research Goals 1.4 Research Objectives 1.5 Theoritical Framework 1.5.1 Positioning in Politics 1.5.2 Structure of political message 1.6 Literature review 1.7 Hypothetical statement 1.8 Methodology 1.8.1 Research method 1.8.2 Sample 1.8.3 Sampling method 1.8.4 Data collection 1.8.5 Data analysis 1.9 Research scope 1.10 Significance of study 1.11 Operational definitions Chapter 2 2.0 Introduction 2.1 Respondent Background 2.2 Research Finding 2.2.1 Hypothetical statement 1 2.2.2 Hypothetical statement 2

10. during 197713. 17. 19. 22. 24. 25. 25. 26. 26. 27. 29. 38. 39. 39. 40. 40. 40. 40. 41. 41. 41.

42. 52. 52. 53. 63.

2.3 Other Finding 2.4 Conclusion Chapter 3 3.0 Introduction 3.1 Discussion and Implication 3.1.1 Research Objective 1 3.1.2 Research Objective 2 3.1.3 Other finding discussion and implication 3.2 Achieving Research Goal 3.3 Limitation of Research/ Problem in research 3.4 Future research and recommendation 3.5 Conclusion Refference

108. 109. 110. 110. 115. 116. 117. 117. 117. 118. 119. 120.




I, Isnanda Sofman Johara declare that this dissertation contains no material that has been accepted for the award of any other degree or diploma in any tertiary institution. It is to my knowledge and belief that this dissertation contains no material previously published or written by another person except where due reference is made in the text of this dissertation.

……………………………….. Isnanda Sofman Johara June 7th, 2012


This research that entitled “ an overview of political advertising in Indonesia: measuring the printed advertisement in political campaign in general election 2009” is purposing to see how political campaign is going in Indonesia. This research is to measuring the effectiveness of each advertisement towards the target audiences, and also measuring the creativity of each political advertising campaign in Indonesia by the latest general election in 2009. Furthermore the results shows from the finding of this research that Indonesian politics is very well in how democracy is going on nowadays, while it growth significantly ever since 1998. It can bee seen by many political parties has been establishing and it would grow more in the future. That it means it will give boost impact to advertising busies in Indonesia in the future.


First and foremost, I feel grateful to ALLAH SWT and our beloved prophet Muhammad SAW for giving me inspiration, strength, courage, motivations, and confidence in doing my dissertation entitled,” An overview of political advertising in Indonesia: Measuring the effectiveness of printed advertisement in political campaign in general election 2009.” Second of all I would like to express my sincere gratitude to my supervisor and lecturer of dissertation subject, Mr. Helmi bin Abd Rahim, his patience of lecturing me to do dissertation had been a great help, his wide knowledge have brought great value in the process of making this dissertation. Next, I would like to express my gratitude to my family, by always support me in any condition. And also to all my friends who support me most of the time. Lastly, to my close friend and my savior, Sergeant Ranjeet Raam, from Singaporean Police Forces, who taught me a value of life and the miracle...
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