Effects of Advertising

Topics: Advertising, Tobacco advertising, Adolescence Pages: 7 (2579 words) Published: October 4, 2012
Advertising may have some good points, as we know, but advertising is really just a necessary evil. Advertising has its own fair share of negative effects. While some are obvious to those with a more scrutinizing eye, most of advertising’s potentially harmful facets go undetected. How do you think advertisements have affected consumers or What are the negative effect of advertising? Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. Why should an ad be negative?? The main functionality of an ad is to convey the reason for existence of a brand / product and entice customers to buy. The visuals are a form of expressing the communication and making it is human as possible. How its shown or televised, printed is a subjective matter. Ideally we should be asking whether the communication is correct or not. Is it misleading the consumer?? Is it showcasing something and you are landed with something else?? Negative effects of ad would be when the communication is wrong, which seldom happens. Its really only in cases of Insurance ads, funds or generally speaking finance vertical ads.Keeping these hazards in mind even these corporates have started issuing a disclaimer immediately after the ads. Cold drink companies are using aero stunts for their ads and also staking claim that the stunts are performed by qualified experts and hence not to be done by normal unqualified people!! Ads will not really be negative, unless there may in some cases like the Red Bull ad where the content is quite derogatory where the man drinks Red Bull flies and opens his fly on top of the bird because the bird shat on him... thats going too far with the tag for Red Bull. So I do not really find any negative effect of advertising per se!!

Today advertising plays a dominant role for each and every product. Sometimes it becomes nuisance for the viewers, especially when watching the favourite programes in TVs and during this time the ad will not be of much effective as they will be nelected by the viewers by switching over to another channel for watching some other show. The basic objective of all ad campaign in TV channels is to reach the public immediately.Here the question is up to what extent the ads are effective and are sucessful.. we can't say 100%. so the advertisers should plan their capaign to get the milage to the greater extent. But it is true that the ad related to the children is very well watched by them and are enjoyed by the children.For every action, there is an opposite and an equievalent reaction.Hence the advertisers have to make a strategic planning on their timing and the money spent for the ad should not go waste.In other words thei ad capaign should regulated.The ad should not turn to irritate the viewers and it should not also exaggerate. It should be simple to showcase their products qualities and applications.

I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking. It is our environment. We buy shirts and bags with large logos and 'show off' most of us own a TV, the programs that exist are there only to get us to see ads. Our newspapers are covered in ads and we still call it news. My point is that advertising is in no way positive. It creates 'want' in a society that doesn't understand the true meaning of 'Need'. Fr. Kavanaugh was on the mark when describing the effects of advertising on society. Our moral values are being degraded by the bombardment of impropriety by the media. Adler would be quick in pointing out the reason why these messages have such a negative effect on people. There are two main tactics advertisers use to sell their product: either imply that their product will bring about the achievement of a particular (usually real) good, or make their product the object of desire, therefore making it an apparent good to people. The problem with associating products with the achievement of a...
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