Effects of Advertising

Topics: Advertising, Infomercial, Television Pages: 24 (8477 words) Published: October 27, 2010
The ad filmmakers are formulating fresh ways of enticing the consumers to buy their products. If an advertisement for a product attracts the consumers, they tend to purchase it frequently, or at least buy it once. If a company has to survive in this competitive world, he/she has to project the image of its products in such a way that they pick up the maximum sales, when they hit the stores. The best way to persuade the consumer to stick to the product of the particular brand, when numerous choices are provided to him/her in the market, is attractive advertisement. However, the ad filmmakers should remember that the commercials can also have negative IMPACT on people, especially the young children. In this article, we have presented some of the most visible effects of advertising on children, positive as well as negative.  

Positive Effects Of Advertisement On Kids 
* Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise. * Convincing ads, which center around healthy food products, can help improve the diet of a child, if they are attractive enough.  Negative Effects Of Advertisement On Kids 

* Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not. The little ones tend to get adamant, if they are not bought the product. * Children often tend to misinterpret the messages conveyed in commercials. They overlook the positive side and concentrate more on the negatives. * Many advertisements in the present times include dangerous stunts, which can be performed only by experts. Even though the commercials broadcast the statutory warnings with the ad, the kids often try to imitate the stunts at home, with fatal results. * The flashy advertisements broadcast in television generate impulse shopping in children. * Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy. * The kids usually get more attracted towards the costly branded products, such as jeans and accessories. They disregard the inexpensive, but useful, ones that are not shown in the commercials. * Advertisements have an indirect effect on the behavior of children. They might develop temper tantrums, when deprived of the latest toys and clothes that are shown in the commercials. * The personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent. * Junk foods, such as pizzas, burgers and soft drinks, are heavily promoted during children's TV viewing time. This develops a craving for fatty, sugary and fast foods in kids, thereby affecting their health adversely. Although advertisements help us to become aware of the products in the market, they have their negative effects also. Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well. In fact, everyone is bombarded by advertisements everywhere nowadays. Children in general are more susceptible and get easily influenced by advertisements.  

Children are Defenseless
Children are innocent and not so mature. When a marketer advertises a product on television, they do not understand that it is a business and their main aim is to sell. They do not understand that advertisers try to push their products and market in such a way that children want to buy it. Children take everything at face value and believe without a doubt the messages in the advertisements. Advertisements are made in such a way as to attract the attention of children. Children do not understand it to be marketing strategy. Children are an extremely vulnerable target audience and get easily carried away.  

Junk Food Advertising and Children
Research has shown that junk food advertisements...
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