Examine the positive and negative effects of the advertising industry

Topics: Advertising, Tobacco advertising, Communication design Pages: 3 (868 words) Published: November 17, 2013
Examine the positive and negative effects of the advertising industry. Illustrate your answer with examples from current advertising campaigns and assess the importance of a good advertising campaign to the success of a new product.

In commercialized society, every firm is trying to make the most out of their business. Advertising has certainly become the one of the most effective measures to adopt, since it assists the business to promote sales and revenue. However, some critics have pointed out that modern advertising has exerted a huge negative impact on the society especially to children. It has also created an unnecessary waste which they should be used to benefit those who are in need to basic living material. Whereas, it is also believed that advertising is a necessary method a firm use to develop the business, without it business would run with difficulty. This essay will discuss both views of effect that advertising industry have to the society and illustrate with examples. Initially, advertising is designed to increase the advertiser’s sales. Yet, it also has had some negative influences. Firstly, it encourages children to persuade their parents to purchase products after watching the commercials, weather necessary or not. Consequently, it is created a large number of redundant toys and also caused a great many children developing the habit of eating junk food. According to Buzzle (2011), many websites use slick promotional techniques to target young people. . in 2002, teenagers made up more than $ 1bn in E-commerce, and the industry spent £21.6bn on internet banner ads. In addition, children are vulnerable to unhealthy information and more likely to imitate behaviours from all sorts of ads. Although some products for example tobacco, alcohol and drugs are designed to target adults, because children are exposed to all information, it has still caused an increasing number of teenage smokers and drinkers. Tobaccofreekids stats: “studies have...
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