Examining the Positive & Negative Aspects on Advertising

Topics: Advertising, Marketing, Finance Pages: 2 (389 words) Published: September 1, 2013
Mitchell Lopez 29th of April, of 2012 Anglo Institute English proficiency course

Examining the Positive & Negative aspects on Advertising

Initially, Advertising strikes me as in the sense of typical publicity, or the need to get more information in a faster approach. These days, it has taken a much more in-depth perspective, becoming an indispensable characteristic of our societies’ habitual consumerism. As technology advances without limitations, we scrutinize the benefits & troublesome facades of this ever-growing element in our culture. From implementing an artificial demand for products & encouraging excessive consumerism, to creating an intrusive & biased marketing atmosphere, it seems advertising can have no constructive traits. Yet we discover how they assist in funding Television Programmes & Newspapers as well as informing customers of the availibilty in products, to name a few of the “Pro’s”.

Have you ever examined how it is precisely, that as people in general, we tend to devour the multitude of media-information that is sent our way? It is no coincedence, nor mistake, that we are presented with such an abundance of selections in the marketplace. As we crave more varieties, colors & dimensions, it is the duty of influential advertising to meet our unquenchable thirst. The plethora of television programmes & Newspapers, dedicated to bringing you in contact with the exterior world, are only made a reality by the diligent investing & financial aid generated by advertising.

Now if you take a step back, & a good look around… It would be quite an underestimation to not recognise the misleading, & sometimes biased control that is put on the distribution of information. Plainly put, we view what is elected for us to view, to hear, to know; that & only that. Another shortcoming to our hindrance of living in a purely consumer civilization, is the emphasis that said advertising puts on...
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