Influences of Advertising to Consumer Attitude Towards Buying a Product

Topics: Advertising, Marketing, Infomercial Pages: 13 (4781 words) Published: September 6, 2008

Advertisements are lifeline of companies. It persuades customers to buy their product. Everyone can use advertisements but they must obey the law. There are many types of advertisement that can influence consumer’s attitude to buy a product. The researchers think that TV ad is the most influential type of advertisement because most people watch TV and unlike other advertisements TV ad has the ability to convey your message with sight, sound, and motion. they more accurate to influence consumers because they can easily reach target audiences.

I. IntroductionHistorical context, definition of advertisement and thesis statement II.History of Advertisement
A.Definition of Advertisement
B.people who first Advertisement
C.Types of Advertisements
D.New media and Advertising approach
E.Future of Advertisements
III.Problems Generated by Advertisements
A. Alcohol and cigarettes
B. Targeting Children
C. Negative Influences
IV.Benefits of Advertising
A. Benefits to Companies
1.Help Increase Sales
2.Greatly Affect the companies lifeline
B.Benefits to Consumers
1.Connect easily to the Company
2.Consumers can see the product form their houses than going to the store. V.Possible effects of Advertising
A.To Children
B.To teens
C.To adult
IV. Advertising and behavior
A.Children underage of 4 maybe unable to distinguish advertising. B.Advertising increase consumption
C.Public perception of the medium
Conclusion: TV advertisements are likely to be more influential to the public and greatly influence company’s lifeline to succeed. They are most likely to be use as a medium because they reach very large audiences.

In June 1836, French newspaper La Presse is the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability. The formula is soon copied by all titles. Around 1840, Volney Palmer established a predecessor to advertising agencies in Boston.[7] Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia. A print advertisement for the 1913 issue of the

Encyclopedia Britannica
In the early 1920s the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups.[8] When the practice of sponsoring programs was popularized, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model. However, in the The 1960s saw advertising transform into a modern approach in...

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A Definition of Advertising by Richard F. Taflinger
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