Marketing, Argue for advertising on the Internet
The number of the internet user is on a rapid rise in the worldwide and the internet is being used by people of all ages. Internet has become one of the major medium for communication, entertainment and it is going to replace traditional advertising. What is Internet advertising? It is the network of networks that operate from a set of technical protocol that enable people from around the world to access and exchange information or advertise using tool such as the World Wide Web “WWW”, email, and chat rooms. The graphical interface from the Internet is much more user friendly and by the mid of 1990’s many business man and consumers began to use the technology for advertising. Internet has become a major and effective medium for advertising and it is going to replace the traditional advertising such as using television, radio, newspaper and magazines. There were many advantages of online advertising compared to the traditional advertising. The online advertising and marketing scenario covered a wider area and this will be the future advertise technique for all business man to advertise about their product or announcements. From my point of view, advertise on the Internet gives the chance to the entrepreneur to expand their business because advertising on the internet has wider global coverage. Throughout, it helps to spread the advertising all over the world and it saves cost compare to the traditional way of advertising which just beyond the limit of advertising package that they sign up. Beside than that, online advertising will help the entrepreneur sale to grow if the advertisement able to catch lot of people attention. On the other hand ,we are able to reach targeted audience whenever we were .The usage of smart phone enable us to get update through the advertisement frequently beyond our fingertip and this make the audience more convenience to get the news of the advertisement. For example, we able to...
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