Topics: Department store, Gross profit margin, Corporate finance Pages: 3 (717 words) Published: June 2, 2013
1.0 Introduction
A company geared for success and profitable growth needs a foundation of values, expertise and experience that encompasses both its history and the people who make it what it is: the company’s employees, shareholders and customers. And there will have statistics from the annual report and also the analysis. This report will help you on the financial analysis of David Jones Limited. We are using the annual report of 2012 to check whether or not it is a safe and reasonable for investor to investment. This report will focus on relevant key accounting standards and policies, as well as the financial strategy, which are applied in DJS’s management. In this aspect, accounting flexibility is main research item in our article. In addition, this report will not only evaluate the quality of disclosure by analyze the business strategy and its economic consequence in Financial year 12 (FY12). There was an Annual General Meeting on Friday 23rd November 2012, and the annual report was demonstrating the accounting analysis of David Jones Limited (DJS).

2.0 Company Background
David Jones Limited is an Australia-wide chain of premium department stores. It was founded in 1838 by David Jones, and it is oldest department store still using the original name in the world. These are 37 stores in Australia, and it retails fashion, cosmetics, home wares, and electronics as well as other products. And Myer is the main rival department store. (http://davidjones.com.au/About-David-Jones)

3.0 Strengthening the Core Business involve:
1. Offering the best National & international brands
2. Reducing Cost Of Doing Business(CODB)
3. Restoring Gross Profit Margins
4. High Value Refurbishments
5. Growing Financial Services
Over 220 new brands introduced over past 20 month, 85 new National & International brands announced on 5th August 2012. CODB
A number of CODB initiatives have been implemented including head office restructure,...
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