Questionnaire: Advertising and Important 3- Neutral

Topics: Advertising, Brand, Graphic design Pages: 7 (1051 words) Published: August 30, 2013
tThis questionnaire is being filled for the data collection for PhD purpose and has nothing to with any other Institution, Company or Govt Department Personal Profile
a. Name:
b. Gender:
* Male
* Female
c. Age:
* 18-25
* 26-35
* 36-45
* Above 45
d. Educational Qualification
* NIL
* Studied less than class 8
* Attended up to class 8
* S.S.L.C
* H.S.C
* Undergraduate
* Post graduate
* Doctorate
e. Occupation
* Working
* Unemployed
f. Type of Employment
* Farm Owner
* Farm Worker
* Labourer
* Shop owner
* Salaried Person
g. Family income/month
* Less than 5000 INR
* Between 5000 and 8000 INR
* Between 8001 and 15000 INR
* More than 15000 INR

h. Name of the village: ……………
i. District: …………
Choice of products
a. Rate the skin care product that you prefer the most f(5- Most preferred 4- Preferred 3- Neutral 2-Moderately preferred 1- Never preferred) BATHING SOAP| 5| 4| 3| 2| 1|
Hamam| | | | | |
Dove| | | | | |
Lux| | | | | |
Cinthol| | | | | |
Lifebuoy| | | | | |
Others (Please specify name)| | | | | |
FACE CREAM| | | | | |
Himalaya| | | | | |
Fair and lovely| | | | | |
Fairever| | | | | |
Ponds| | | | | |
Lakme| | | | | |
Others (Please specify name)| | | | | |
TALCUM POWDER| | | | | |
Ponds| | | | | |
Gokulsantol| | | | | |
Cinthol| | | | | |
Nycil| | | | | |
Cuticura| | | | | |
Others (Please specify name)| | | | | |

b. Rate the hair care product that you prefer the most f(5- Most preferred 4- Preferred 3- Neutral 2-Moderately preferred 1- Never preferred) HAIR OIL| 5| 4| 3| 2| 1|
Parachute| | | | | |
Dabur oil| | | | | |
VVD | | | | | |
Hair and Care| | | | | |
Navratna oil| | | | | |
Others (Please specify name)| | | | | |
SHAMPOO| | | | | |
Chik| | | | | |
Clinic plus| | | | | |
Head and shoulders| | | | | |
Pantene| | | | | |
Sunsilk| | | | | |
Others (Please specify name)| | | | | |

c. Rate the laundry product that you prefer the most f(5- Most preferred 4- Preferred 3- Neutral 2-Moderately preferred 1- Never preferred) WASHING SOAP| 5| 4| 3| 2| 1|
Nirma| | | | | |
Tide| | | | | |
Wheel| | | | | |
Ariel| | | | | |
Rin| | | | | |
Others (Please specify name)| | | | | |
DETERGENT POWDER| | | | | |
Ariel| | | | | |
Wheel| | | | | |
Nirma| | | | | |
Tide| | | | | |
Rin| | | | | |
Others(Please specify name)| | | | | |
Awareness towards FMCG products
1. Rate the factor you consider the most important in choosing a particular FMCG product in general (5- Most important 4- Important 3- Neutral 2-Moderately important 1- Unimportant) FACTOR| 5| 4| 3| 2| 1|

Nominal price| | | | | |
Brand Image| | | | | |
Quality| | | | | |
Value for money| | | | | |
Packaging| | | | | |
Discounts and offers| | | | | |
Availability| | | | | |
More Quantity| | | | | |

1. Rate the factor you consider the most important in choosing a hair care product(5- Most important 4- Important 3- Neutral 2-Moderately important 1- Unimportant) FACTOR| 5| 4| 3| 2| 1|

Softens hair| | | | | |
Prevents hair fall| | | | | |
Fragrance...
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