Reflection on Media Advertising

Topics: Advertising, Broadcasting, Billboard Pages: 5 (806 words) Published: July 5, 2010
Reflection on Media Advertising

Virtually any medium can be used for advertising. Commercial advertising media can be done

through wall paintings, billboards, printed flyers, radio, cinema and television adverts, web banners,

mobile phone screens, shopping carts, website pop-ups, bus stop benches, sides of airplanes, subway

platforms, posters, supermarket receipts, and so on. Any place an identified sponsor pays to deliver

their message through a medium is advertisement. Media advertising is one of important components

in marketing mix. People can be influenced to consume products and services by means of media

advertising. Certainly we should study about what our business runs before making a decision on an

appropriate choice by investing an amount of money on advertising.

For advertising in newspapers and magazines, we should find a suitable form of press

advertising that can reach to our targeted group. Classifieds may be very practical for ads of products

or services that have no need to identify more details and can be afforded by a low budget such as

wanted vacancy ads, rat and cockroach elimination service ads. On the other hand, display ads are

applicable for a general business with some details in describing its products or services. For my

business field, construction equipments and ornamental stones can be effectively advertised on display

ads due to the fact that prospects can get rough details about products and they can call for more

information afterwards.

According to the article about advertising on the radio, it is stated this advertising channel is

limited to only reach to a group of car ownership because of mentioning to use as in-car entertainment.

From the citation, I fully disagree because nowadays radio advertisements are broadcasted as radio

waves to the air from a transmitter to an antenna so the radio ads can reach to one who has a radio

with an effective signal-receiving device. While airtime with expensive rates will be purchased from a

station or network in exchange for airing the commercials; therefore, well-known products or services

requested to boost the sales volume are relevant to apply this form of advertising via the medium of

radio. It is not practical to utilize the radio ads for my business field because my targeted group is not

radio listeners.
The TV commercial is generally considered the most effective mass-market advertising format,

as is reflected by high prices TV networks charge for commercial airtime during popular TV events. I

agree to the statement “Unless your business is getting pretty big, this would be quite a bad idea”

because the ad on a television needs to spend a very big amount of money so we should carefully

think of it. Exactly my products will not be televised as on TV ads because they are not daily-used

products which can be recognized by people in general and there is no necessity to invest a big

amount of money on TV ads.

Billboards are large structures located in public places where display advertisements to passing

pedestrians and motorists. It is true that the billboard ads can get frequently overlooked, but can be

effective if they are targeted on an appropriate area. Although the cost of billboard advertising is not

cheap, the billboard can be stayed up for a long time. At present, it is developed to become mobile

billboards which are of vehicle-mounted billboards or digital screens. These can be on dedicated

vehicles built solely for carrying ads. They can also be specially equipped cargo trucks. Mobile displays

are used for various situations including: one-day and long-term campaigns, conventions, sporting

events, store opening and similar promotional events, and so on. It seems interesting for my products

to be advertised via this channel of ad and we anyhow have to make a survey about the proper


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