Social issues in advertising

Topics: Advertising, Drinking culture, Alcoholism Pages: 2 (509 words) Published: March 24, 2014
1.Advertising Promotes Materialistic Values
Materialistic values are values that deal with possession. It deals that as people we want things that we can touch and feel like shoes and furniture.(2) Advertising is everywhere and many people would agree that it promotes materialistic values. I would have to say that I also agree advertising promotes materialistic values. Advertising contributes to a sense of wants and needs of items. For instance, when you are exposed to store ads and billboard the particular item portrays this luxurious lifestyle or ideal world. Most people can relate to this feeling. According to George Zinkhan, as a society, we are no longer involved on what we need but what products we want to have. (2) Everyone is familiar with the saying “money can’t buy happiness” well advertisements lead you to believe otherwise. Buying into a brand gives you a sense of belonging and a misinformed judgment. For example it creates the illusion you are like the woman in the poster and your life is perfect, fueling the fire of materialism. (1)

Advertising Does Not Promote Materialistic Values
Although some people would agree advertising promotes materialistic values, others would say all the commotion over advertising is because of the social aspect. (2) Throughout advertising history, a focus has been given to selling products with a promise of social acceptance, because not being accepted socially is a major individual fear for most people. (3)

For example, Axe body spray ads. These advertisements insinuate the social acceptance from women to men. If a guy uses this body spray, women will want to be around him.

2.Advertising Contributes to Socially Unacceptable Behavior (sex, drinking, disrespect) In my opinion advertising may have a small impact on unacceptable behavior, especially for teenagers. One reason advertisements may influence teenagers to unacceptable behavior is because they do not understand the actual message of the...
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