Swot Analysis

Topics: Pizza Hut, Pizza, Dan and Frank Carney Pages: 6 (901 words) Published: November 26, 2010
Final pizza hut 2010 - Presentation Transcript
1.
2.History :
1958– Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas. 1972- 1000 restaurants are open throughout the USA.
1973- Pizza Hut went international.
1977- PepsiCo merged Pizza Hut.
1982- JV between PepsiCo and Whitbread.

3.Contd …
1997- Pepsi Moved aside for Drinks and Tricon Global Came into being. 2002- Tricon Global became YUM! Brands Inc.
2006 – WB sold their share of the JV to Yum!
2008 - Bought Godfather's Pizza in Ireland with 28 stores.

4.Introduction :
Type : Wholly owned Subsidiary
Founded : Wichita, Kansas, USA, 1958
Headquarter : Addison, Texas, USA
Founder : Dan and Frank Carney
CEO : Michael Gian
Slogan : WHAT ARE YOU CELEBRATING TODAY?
Employees : 300,000+
Website : http://www.pizzahut.com

5.Background :

Two brothers of the American heartland borrowed $600 from their mother to open the first Pizza Hut restaurant in 1958. Fifteen years later, the first international location – one store set in Canada – opened. Pizza Hut is considered the largest pizza restaurant chain in the world, operating in more than 100 countries. Pizza Hut entered India in 1996, and opened its first

restaurant in Bangalore.

6.“To be the best pizza for every pizza occasion”
“Alone we are delicious, Together we are YUM!”
We are P.E.A.R.L.S

PASSION for excellence in Doing everything
EXECUTE with positive energy and need
ACCOUNTABLE for growth in customer satisfaction
RECOGNIZE the achievement of others and have fun doing it
LISTEN and more importantly, respond to the voice of the customer. Mission Statement :

7.Marketing Share :

8.Fun facts in Pizza Hut :

Pizza hut are the world's largest user of cheese. Pizza Hut uses more than 300 million pounds of cheese annually. Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it. They also use 700 million pounds of pepperoni and 525 million pound of tomatoes in one year. In 2001 Pizza Hut sponsored a pizza delivery to the international space station. 9.Pizza Delivery to space :

Pizza Hut Delivered Pizza to space in Year 2001
Which made them More Famous and a New Slogan came into Being that : “Wherever there is life, there will be Pizza Hut pizza”

10.Marketing Strategy:
Pizza Hut’s marketing strategy is very simple: “we want to satisfy our customer by offering them the best.” C.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed) 2F’s (Friendly and Familiar)

11.Customer Service :
Providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Unique dining experience.
“Customer mania” - the kind of service that ensures that every visit of the customer is a memorable one.

12.Pizza Hut STP in India:
STP
Segmentation
Targeting
Positioning

13.Segmentation is:
Identifying areas where people have high disposable income.

The Segments Pizza Hut is Working on
Youth
Dual Career Families
Age 12-30 Years
Segmentation :

14.Geographic segmentation
Localize products, advertising, promotion and sales efforts to fit the needs of the individual areas and citiese.g. Products and Promotion in India about Cow Meat etc. Psychographic segmentation
Dividing the market into different groups based on social class, life style or personality characteristicse.g. Choosing Prices for Products as 499 or 699 Types Segments :

15.Target market :
Target market is Middle Level & Upper Middle Class.
College graduates :
Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items Targeting :

16.Pizza hut has done their positioning in the target market by keeping in view two basic factors: Quality
Frequency
Worldwide and in India, Pizza Hut has come to become synonymous with the ‘Best...
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