Synthesis Paper (Advertising)

Topics: Advertising, Television advertisement, Infomercial Pages: 5 (1714 words) Published: June 3, 2013
Advertisement can be found everywhere, they surround us. It is not possible to go through a day without experiencing some form of advertisement. The fact that advertisements have contributed to the large audiences in which they do not only consist of adults and teenagers, but these advertisements are able to reach to the children as well. Advertisers spent $105.97 billion in 1980 which more than doubled in 2001 when it reached $230 billion (Laws, 2003). In the year 2000, the Census reported 105 million households in America, meaning to say that advertisers spend an average of $2,190 on one household per year. The average child sees an estimate of more than 20,000 advertisements every year - that works out to at least 55 advertisements per day (Laws, 2003). Advertisement is commonly found through the social media which have its own way of targeting young audience especially the children ages from as young as 3 to 18. According to the survey, media use has drastically increased from 6.5 to almost 7.5 hour per day within the time period of five years for the children of this age group (Hutton, 2012). This survey proved that children nowadays depend a lot of their time on the media. For any reason, if children are widely expose to advertisement with negative behaviour, they are more likely to have behaviour problem such as abuse, depression, aggression and delinquency. This is why the topic of advertisement to children has been the main concern of researcher. (Gbadamosi, 2012) Advertising to children

Advertising to children display challenges that have a great impact on children. Children nowadays are literally bombarded with advertisement from morning to night. The advertisement industry targets them from their home, school and even at all points. In this era, advertising plays an important part in the society as it tends to change the young mind perception about the real world. Today, children are watching more television compare to decade ago. As it is now common for children as young as 7 to have their own personal mobile phones, electronic devices and computer than to have a television set of their own. ( Sandberg, Gidlof, Holmberg, 2011) Thus, devices can be easily available as the socioeconomic status of the people has improved over the past few years. This has contributed to the exposure to a much younger generation compare to the olden days because back in the 19th century media is not yet make known to the people of all ages. In another words the media has moved from traditional media to digital media. The digital world has changed the content in the media. The digital media has a wide area in which children and adult can be expose to a wide range of advertisements. Traditional media, on the other hand, do not consist of that many advertisements compare to the digital media. Furthermore, the advertisement in the digital media is usually updated and will be there forever unless there’s someone who removes it. It enable to reach out to people in which they can search for it anytime without having to worry that it will be gone. Children who spend most of their time on the internet would be able to benefit from it it if they make full used of it. Otherwise these advertisement that is posted on the media would be taken for granted.

Eating habit from advertisement
Advertisement has a persuasive influence on the life of the children. This is because young children are not able to think critically and rationally. In this case, food industry advertising that aims at children has contributed to the increasing rate of child obesity. There is a strong proved that food advertising and marketing of food in different form of media will influence the preferences, choices and purchases of food. Some even will affect the excessive intake of food. ( Sandberg, 2011) Excessive intake of food will then lead to obesity. However, there will not be an immediate effect on the body shape of the children, it would take...
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