The Good and Bad Side of Advertising

Topics: Advertising, Marketing, Infomercial Pages: 5 (1651 words) Published: April 22, 2012

Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising

TITLE: Compare and contrast the ‘good’ side and ‘bad’ side of advertising. PATTERN: Block Format
CONTEXT: Communal Issue
SUBJECT: Advertisements
LIMITED SUBJECT: ‘good’ and ‘bad’ side
ISSUE: compare, contrast
THESIS: It states the similarities and differences but in emphasis on ‘good’ and ‘bad’ side of advertising. Similarities- “Good” side of Advertising
Paragraph 1: Creates deep impression.
Example: Hyundai Commercials
Paragraph 2: Creates public welfare.
Example: Anti-drug campaigns.
Paragraph 3: Freedom and Choice.
Example: Multiple soft drink commercials.

Paragraph 4: Transition Paragraph
Differences- “Bad” side of Advertising
Paragraph 5: Due to competition, companies release partial truth. Example: Oligopolies have ‘cut-throat’ competition.
Paragraph 6: Too much advertisements each day makes people immune ad acceptance without evaluation. Example: Impulse buyers.
Paragraph 7: Affects children and women.
Example: Women’s crisis center commercial.

Restatement of Thesis: Similarities and differences of ‘good’ and ‘bad’ side of advertising.

Implication of the main points: Differences weigh more than similarities.

Recommendations: Advertising should be made according to certain guidelines, and people should think twice before believing everything in the commercials.

This essay discusses the similarities and differences in terms of advertising. To start with, it points the similarities of ‘good’ and ‘bad’ side of advertising in terms of creating deep thought in the customers mind, endorse welfare and supports freedom and provides choices. The other part of the essay details on the differences between the two sides. It portrays that company’s release limited truth when competing; people accept advertisements as they appear without appraisal it and lastly commercials affect children and women the most. The study paper brings to close by affirming that advertisements should be made with certain provisions and people should not take advertisements at face value.

Compare and Contrast the ‘Good’ and ‘Bad’ side of Advertising. Advertisements are portrayed as a paid form of non-personal appearance and/or technique used as influenced language for the purpose of persuading or influencing the general public. It is a advertising strategy that creates command for a meticulous good or service which is mostly done by marketable companies, and acts as means of passing information mainly through public notices. There are many different forms of advertising, namely, face-to-face advertisements highly recommended for high price products, Newspaper/ Magazine advertisements acting widely to create consciousness of the product or service, Media advertisement (television and radio) reaching a superior scope of area in terms of promotion and lastly, online advertisements which has had much success since the evolution of World Wide Web. Advertisements acting as a form of influence has a quite everlasting effect on potential customers, therefore, it is important to evaluate the similarities and differences between ‘good’ and ‘bad’ side advertising. Both ‘good’ and ‘bad’ side of advertising has the ability to create a deep impression, promote public welfare and produce a variety of choices. Firstly, ‘good’ side advertising holds the power to create deep impressions in the minds of its potential customers. This is highly equitable with commercial companies who would bargain or promote ones product so that people who were thinking of purchasing it would buy it, and those who were not interested in purchasing would automatically be attracted and manipulated into buying it. Golden and Johnson (1983) have conducted research “suggesting that factual and emotional ads produce differential communication responses”. One most applicable example shall be the Hyundai Commercials published by Carpenters Motors...

Bibliography: Golden, L. L. and Johnson K. A. 1983, "The Impact of Sensory Preference and Thinking Versus Feeling Appeals on Advertising Effectiveness," in R. P. Bagozzi and A. M. Tybout (eds)Advances in Consumer Research, Vol. 10, Ann Arbor, Michigan: Association for Consumer Research, pp. 203 -208.
Lanis, K. and Covell, K. 1995, "Images of Women in Advertisements: Effects on Attitudes Related to Sexual Aggression," Sex Roles, Vol. 32, October, pp. 639-649.
Nelson, P. 1974, “Advertising as information”, Journal of Political Economy, Vol. 82, No. 4, July,viewed 19 October, 2011,

Schwarz, N. and Clore, G. L. (1983), "Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States," Journal of Personality and Social Psychology, Vol. 45 (3), pp. 513-523.
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