The Role and Importance of Advertising

Topics: Advertising, Marketing, Brand Pages: 4 (967 words) Published: June 13, 2011
Contents:
1.Investigate the role and importance of advertising
1a.Explain and demonstrate how advertising can be designed to differentiate,remind,inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role,organization and functions of agencies in the advertising process……………………………………………………………...page 3

2.Asses the role of below the-line-techniques and how they are used…………page 3 2a.Differentiate between the characteristics and objectives of the various below-the-line promotional techniques…………………………………page 4 2b.Recommend the use of individual techniques in two commercial situations………………………………………………………………………..page 4 3.Creating new products

3a.A new soft drink……………………………………………………………..page 4 3b.A new electrical panel……………………………………………………….page 4 3c Grand Prix in Atnens,2011…………………………………………………..page 5

INTRODUCTION?

Advertising is part of Marketing. In order to stimulate customer response always the advertisement is a good opportunity for the company to promote itself. The more people see the product/service, the more they want to have it. There are different types to gain customer’s awareness like advertising, and promotion,. Also there are different places that advertisements can be positioned, using the metro, trams , buses ,restaurants and so on 1.Explain the role and the objectives of advertising

The advertising objectives should support main company’s goal and should be discussed with company-client in order to avoid misunderstanding. Tthe advertising roles are based on company’s marketing strategy, like; * Increase sales

* Increase brand awareness
* Tell to customers
* Supporting other market efforts SOURCE
In order to be different and to gain the customer’s awareness is...

References: 1.P.Kotler, G.Armstrong ,J .Saunders ‘Principles of Marketing’ Third Edition,2002,Madrid ,Spain
R.White “ Advertising . What it is and how to do it’ Third edition ,2003, McGraw –Hill International
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