“to Analyze Perception of Investor’s for Investing in Capital Market Especially in Gujarat”

Topics: Stock market, Stock, Stock exchange Pages: 14 (4646 words) Published: August 11, 2013
“To Analyze perception of investor’s for investing in Capital Market especially in Gujarat” Shah Hardik Assistant Professor, Centre for Management Studies, Dharmsinh Desai University, NADIAD. – 387 001 Shah_hardik07@yahoo.in

Frince Thomas Assistant Professor, Centre for Management Studies, Dharmsinh Desai University, NADIAD.– 387 001 frince.mba@ddu.ac.in

ABSTRACT: The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size and sophistication. The capital market is further of two types: Primary Market. It is also referred to as the new issue market since it deals with new securities. The securities issued in new issue market (NIM) are then traded in secondary market. There are three ways by which securities can be issued in a primary market: - initial public offer, rights issue (for existing companies) and preferential issue. Secondary Market. It is also referred to as the stock market. The level of activities in stock market is measured through stock indices, major ones being BSE SENSEX and NIFTY in India. Moreover, on other hand, Investor is someone who allocates capital with the expectation of a financial return. The types of investments include, --- equity, debt securities, real estate, currency, commodity, derivatives such as put and call options, etc. Secondly, in order to determine perception of investors, the researcher will prepare the questionnaire and find out their perception of investing and influencing factors that which led to formulate that perception to invest. Thereafter, the researcher also determines role of marketing through primary and secondary data that makes the investor to invest in different forms. Keywords: Indian Capital Market, Perceptions of Investors, Influencing factors, Role of Marketing

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Introduction:
The Indian capital market is an ―emerging stock market‖. This implies that market is in the process of transformation, growing in size and sophistication. Several liberalization measures announced by the Indian government and securities market watchdog, SEBI, over the last few years have created free environment. The capital market today is sophisticated and swift to discount the micro and macroeconomic changes. In the last two decades, the pace of growth in capital market has almost been unparalleled in the history of any nation. These two decades have truly been the age of shares and bonds for the middle class investors in India, where millions of them have their first experienced of investing in securities. The Securities and Exchange Board of India (SEBI) governs and regulates the Indian capital market. The capital market of India is among the top ten biggest capital markets of the world, and provides a variety of capital market instruments. There are 25 well-organized Stock Markets in India among which the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) hold the dominant positions. Both the stock and bond markets are parts of the capital markets. For example, when a company conducts an IPO, it is tapping the investing public for capital and is therefore using the capital markets. This is also true when a country's government issues Treasury bonds in the bond market to fund its spending initiatives. The capital market is further of two types:(A) PRIMARY MARKET It is also referred to as the new issue market since it deals with new securities i.e. which have not been previously traded and are offered to the public for the first time. The market therefore derives its name from the fact that it makes available new block of securities for the public subscription. The stock of the company that is issued to the public for the first time is called initial public offerings in the capital market parlance. The securities issued in new issue market (NIM) are then traded in secondary market. There are three ways by which securities can be issued in a primary market: - initial public offer,...
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