Transit Media Outdoor Advertising

Topics: Advertising, Out-of-home advertising, Public transport Pages: 4 (1237 words) Published: March 4, 2013
Transit media is a form of out-of-home advertising that displays advertisements in or outside of vehicles. A typical installation will display advertisements on the side of, on, or above the seats of a bus or passenger train car. Typically, transit media campaigns are employed in denser urban environments to advertise to both pedestrian and on-road traffic. The medium has traditionally been limited to featured advertisements on buses and trams, but in recent years has extended to various sub-categories, such as dedicated car, van or truck advertising. Recently LED display based advertising panels have been introduced. This allows the site owner to rotate ads and also schedule ads by GPS Location, allowing advertisers to target specific audiences. The first of these bus displays made by a UK based company called Litelogic were introduced into London on buses owned by CBS Outdoor. More recently Titan has introduced them to New York and Chicago. The most commonly used passenger vehicle in transit media fleets is the smart car made by Mercedes Benz. Other popular vehicle models used are the Mini (iconically used by the Red Bull energy drink company) and the VW Beetle. The medium offers a balance between traditional billboards and the flexibility of smaller, more mobile signage. For example, an individually branded car might be casually driven around a city for the majority of the time, but can just as quickly be integrated into a multi-vehicle convoy or parked arrangement. In addition to offering a high degree of visibility, transit media often supports promotional activities. Campaigns commonly involve some degree of interactivity, either through sampling or the distribution of promotional materials. Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside...
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