Types of Advertising Media

Topics: Advertising, Newspaper, Mass media Pages: 3 (635 words) Published: June 3, 2013
Topic:Advertising

Narrowed topic:Types of Advertising Media

Purpose:To educate the readers about the various types of advertising media through which companies can advertise their products, in order to promote their businesses.

Thesis:Advertising has become an essential element of the corporate world and hence many companies allot a considerable amount of resources towards advertising their products either by the print media, outdoor media and broadcasting media advertising.

Intro:

There are various types of advertising media through which companies can advertise products, brand and services, in order to promote their businesses. Ogilvy (1987) who is considered to be one of the pioneers of advertising and marketing concepts once stated in his book entitled "Ogilvy on advertising" that advertising is the promotion of company's or personal products, brands and services carried out primarily to boost sales and is extremely pervasive in today's society. Advertising has become an essential element of the corporate world and hence many companies allot a considerable amount of resources towards advertising their products either by the print media, outdoor media and the broadcasting media advertising.

Firstly, the print media advertising, in an research by Manohar (2011) entitled "types of advertising media" he noted that, the print media is achieve by promoting products through the use of newspapers and magazines, in which the media offers options such as promotional brochures and fliers to achieve their advertising purposes. Often, this type of advertising medium impacts a large portion of the advertising world through its daily publication that goes directly to the targeted customers. In addition to that, many local businesses use the print media to ensure that they capitalize on the advertising market, knowing that people read magazines and daily newspapers and are likely to come across advertisement that are strategically place...
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