Women in Advertising is Repulsive
To say that women have been exploited in the media would be a colossal understatement to say the least. For decades, women have been portrayed as less than their full potential due to the media and how the public displays them and views them as individuals. Most people state that sex sells, but what they really mean is that sexy WOMEN sell. We all know the stereotypes; the sexy supermom, the sex kitten, the nasty little corporate leader. Whatever the role, television, film and popular magazines are full of images of women and girls who are usually white, disgustingly thin, and have more makeup on then they need. Finding advertisement that exploits women is a dime a dozen. One could spend hours looking at all the disgusting images plastered all over the internet, or someone could even look through their favorite fashion magazine and find themselves not looking at the clothes, but looking at the women and being sickened. A fairly popular way of showing off “beautiful” women in advertising is sticking them in trunks of expensive high roller cars. For instance, when Jimmy Choo came out with an advertising for a suit in his ad there was four dead women in the trunk of his car. Their legs sticking out and hanging over the bumper of his old fashioned and high falutin black cadillac. (InStyle 2006) Could someone explain how exactly dead women are related to suits? Furthermore, in the advertisement, he used “special quest” Quincy Jones to help promote dead women… or suits. As he sits on the back of the car with a very serious, emotionless look on his face, it is really difficult to see exactly what the ad is about, if it did not have the word “suits” actually displayed on the advertisement itself. Speaking of being unsure about what an ad is trying to accomplish, it is often a more common occurrence than not. Everywhere there are ads displayed women in vulnerable positions, dead, beaten and battered or...
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