A Advertising

Topics: Advertising, Communication design, Creativity Pages: 11 (1917 words) Published: June 16, 2012
9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A| inherent drama|

B| brand image|
C| unique selling proposition|
D| positioning|
E| repositioning|

9) Aurora Foods Inc. markets Log Cabin, Mrs. Butterworth's, and Aunt Jemima brands of pancake syrup. Aurora is most likely to use a _____ approach to developing creative strategy for each brand. A| inherent drama|

B| brand image|
C| unique selling proposition|
D| positioning|
E| repositioning|

Answer Key: Chap 9
1)A
2) B
3) A
4) A
5) A
6) A
7) D
8) B
9) C
10) D
Answer Key: Chap 9
1)A
2) B
3) A
4) A
5) A
6) A
7) D
8) B
9) C
10) D
Answer Key: Chap 8
1) D
2) C
3) C
4) B
5) C
6) B
7) A
8) B
9) D
10) D

Answer Key: Chap 8
1) D
2) C
3) C
4) B
5) C
6) B
7) A
8) B
9) D
10) D

10) Which of the following statements is true about the relevance of ads? A| Ad-to-consumer relevance refers to situations where theadvertised brand of a product or service is of personal interest to consumers.| B| Brand-to-consumer relevance refers to situations where the ad containsexecution elements that are meaningful to consumers.| C| Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.| D| Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand.| E| The use of visual images and other execution techniques that capturetheir interest and attention of the consumers help in increasing brand-to-consumer relevance.|

10) Which of the following statements is true about the relevance of ads? A| Ad-to-consumer relevance refers to situations where theadvertised brand of a product or service is of personal interest to consumers.| B| Brand-to-consumer relevance refers to situations where the ad containsexecution elements that are meaningful to consumers.| C| Brand-to-consumer relevance could be achieved through making use of celebrities with whom consumers identify.| D| Relevance can be viewed in terms of the degree to which an advertisement provides information or an image that is pertinent to the brand.| E| The use of visual images and other execution techniques that capturetheir interest and attention of the consumers help in increasing brand-to-consumer relevance.|

9) What is the main text portion of a print ad called?
A| the headline|
B| subheads|
C| body copy|
D| the visual|
E| the layout|

9) What is the main text portion of a print ad called?
A| the headline|
B| subheads|
C| body copy|
D| the visual|
E| the layout|

10) A copywriter can determine how much space he or she has to work with and how much copy to write after seeing the print ad's: A| headline.|
B| subheads.|
C| body copy.|
D| layout.|
E| illustration.|

10) A copywriter can determine how much space he or she has to work with and how much copy to write after seeing the print ad's: A| headline.|
B| subheads.|
C| body copy.|
D| layout.|
E| illustration.|

8) Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships. This is an example of which type of advertising execution? A| Slice-of-life|

B| Testimonial|
C| Demonstration|
D| Scientific evidence|
E| Dramatization|

8) Tiger Woods appears in ads for Nike in which he notes how the company's golf clubs helped him win so many major championships. This is an example of which type of advertising execution? A| Slice-of-life|

B| Testimonial|
C| Demonstration|
D| Scientific evidence|
E| Dramatization|

6) Dramatization is particularly well suited for which type of medium? A| Television|
B| Newspapers|
C|...
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